People remember details, especially when it comes to food and drink at an event, so think about offering something unique to provide that special “wow” factor. Custom stations, creative hors d’oeuvres and whimsical takeaways are easy opportunities to delight guests, play up the theme, or highlight something unique about your company. Specialty cocktails are also a great way to add a fun component to your event.

“Craft cocktails are a great way to spice up your holiday party,” says Sales Manager, Rachel Krieger. “Guests love to interact not only with the chefs but also the bartenders. Incorporating our in-house mixologist elevates the party and is a great source of entertainment. Festive cocktails with ingredients like pomegranate seeds, rosemary sprigs or spicy simple syrups also instantly create that ‘home for the holidays’ vibe.”

Dietary restrictions and exposure to different ingredients and cuisines, as well as transparency around food sourcing, also mean people are looking for more variety and seasonality from their food experiences these days. A good caterer understands market trends, knows which menus work well for certain needs, and is experienced in developing menus that satisfy large groups.